Olivia Garden Europe and Denman International are forging a fresh collaboration as inaugural members of the Hairstyling Tool Collective. The senior teams of both companies have drawn up a charter that defines six clear sustainability aims for the hair tool industry and will be inviting other hair tool manufacturers and brands throughout the industry to join.

In an unprecedented move, the competitors have joined forces to lead the way in building stronger industry wide commitment to improving sustainable practices.

Aim - A collaboration to lessen the environmental impact and increase the sustainability of hair tool products and to jointly support organisations, activities and endeavours that will help achieve these aims.

We aim to produce more sustainable products and bring greater sustainability to hairdressers in their daily lives. We have established this charter to outline our shared objectives and determination to make a positive impact in our industry.

The Hairstyling Tool Collective is the logical next step in our own sustainability journey. These six aims will maintain and assure our own commitment to sustainability but also, by encouraging collaboration with other companies in the sector, we'll be helping reduce the negative environmental impact of the hair tool sector as a whole

Dr John Rainey MBE, Chairman of Denman International

It is deeply rooted in the Purpose of Olivia Garden to commit to greener hairdressing. And tools used by stylists in the salon every day have a significant influence on it.

Kai Ziekursch, Co-General Manager of Olivia Garden Europe

In our sector, the quest for sustainability isn't a solo battle. We're excited to step beyond competition with this initiative with Denman International and invite more firms to join hands with us in this venture.

André Harms , Co-General Manager of Olivia Garden Europe
01.

Promoting
sustainable
products

We commit to developing and offering more sustainable products, with a focus on using environmentally friendly materials that are recyclable and responsibly sourced.

We will continuously strive to reduce our ecological footprint throughout the lifecycle of our products.

Our commitments:

  1. By 2025, train 50% of the staff on product eco-design principles.
  2. By 2027, offer a minimum of 1 eco-designed product in the product range.
02.

Encouraging
responsible
manufacturing
practices

We will adopt eco-responsible manufacturing practices, aiming to minimize waste, optimize the use of natural resources, and reduce greenhouse gas emissions. We will also promote a circular economy by advocating for the reuse and recycling of our products.

Our commitments:

  1. By 2026, 100% of the packaging must be recyclable.
  2. By 2026, reduce by 30% the amount of single use packaging (in kg).
  3. By 2028, incorporate a minimum of 30% recycled raw materials into the products.
  4. By 2028, replace 100% of virgin plastic in packaging with an alternative or recycled plastic.
03.

Measuring
greenhouse
gas emissions

We recognize the importance of measuring and monitoring our greenhouse gas emissions. We will implement robust systems to quantify and track our emissions, setting targets for reduction and regularly reporting on our progress. By understanding our carbon footprint, we can identify opportunities to mitigate our impact and contribute to climate change efforts.

Our commitments:

  1. Measure the full carbon footprint of the organization (scope 1, 2 and 3) according to international standards (GHG Protocol), no later than 2025 (reporting year 2024).
  2. Set CO2 reduction targets according to SBTI1 and write an action plan to reduce GHG2 emissions.
04.

Raising
awareness
and training
hairdressers

We pledge to provide information and training on sustainable practices to hairdressers, helping them integrate environmentally friendly approaches into their daily work. We will share best practices, tips, and innovations that contribute to sustainable hairdressing.

Our commitments:

  1. To publish once a year a report on our website with best practices regarding sustainability in hair salons.
  2. To organize at least once a year an event for hairdressers related to best practices, tips and innovations that contributes to sustainable hairdressing.
  3. To have a specific communication channel with hairdressers (social media, newsletters, other) to talk about sustainability practices.
05.

Collaboration
and knowledge
sharing

We recognize the importance of collaboration among hairdressing industry companies to achieve our common goals. We will foster the exchange of knowledge, experiences, and resources, and encourage partnerships with other stakeholders committed to sustainability.

All internationally recognized standards for Corporate Social Responsibility (CSR) and sustainable development reporting identify the inclusion and engagement of stakeholders as a strategic tool in developing an ambitious, credible, and legitimate sustainability strategy. In the field of sustainability reporting, materiality helps determine which issues and topics are relevant and should be included in a company's reporting efforts.

It involves assessing the potential impacts of various economic, environmental, and social factors on the organization and its stakeholders, such as customers, employees, investors, and communities.

Our commitments:

  1. Commit to consult, once a year, internal and external stakeholders to determine which issues and topics are relevant.
  2. Share knowledge, experiences, and activities with collaborating companies to further the primary aims by meeting twice a year.
06.

Transparency and
accountability

We will be transparent about our actions and progress in sustainability. We commit to measuring, monitoring, and regularly reporting our environmental, social, and economic performance. We will be accountable for our commitments and ready to adjust our practices to continuously improve our outcomes.

Our commitments:

  1. By 2025, and every year thereafter write and publish a CSR report containing sustainable performance indicators for each sustainable development issue.
  2. Share at least two measurable pieces of information related to the sustainable development policy on social media platforms every year.

By signing this charter, we affirm our mutual commitment to sustainability and our willingness to drive the hairdressing industry towards more responsible practices.

Together, we believe in our ability to make a meaningful difference in the lives of hairdressers, our clients, and the environment.